Want more clients, better credibility, and less confusion about your law firm’s marketing?

Start here. This checklist covers the essential pieces every solo attorney or small law firm needs to build a strong online presence, without wasting time or money.

1. A Modern, Professional Website

Your website is your digital front door. If it’s outdated, slow, or confusing, clients will click away.

Bare minimum requirements:

  • Clean design with your branding

  • Mobile-friendly layout

  • Clear practice areas listed

  • Easy contact form or scheduling

  • About page with your story

  • Testimonials and/or reviews

  • Secure (SSL certificate)

Pro tip: Avoid DIY platforms unless you’re tech-savvy. A well-built website builds trust fast.

2. Claimed & Optimized Google Business Profile

If your firm doesn’t show up in Google’s map pack, you’re invisible to local clients.

Checklist:

  • Claimed profile

  • Logo & photos added

  • Accurate hours/location

  • Proper categories (e.g., “Immigration Attorney”)

  • Reviews from real clients

Bonus: Post occasional updates, Google loves activity.

3. Consistent Branding Across Platforms

Clients need to recognize you instantly, wherever they find you.

Check for:

  • Same logo, colors, fonts

  • Consistent tone of voice

  • Updated profile photos

  • Branded email (no @gmail)

4. Basic SEO Setup

Search engine optimization helps your firm show up when someone Googles what you do.

Essentials:

  • Clear page titles & meta descriptions

  • Practice-area keywords (e.g., “Family Lawyer San Antonio”)

  • Alt text on images

  • Fast site speed

  • Internal page links

Bonus: Blog on topics your clients care about, it boosts your authority.

5. Active Social Media Presence

You don’t need to be on every platform. Just pick one or two and show up consistently.

Best for law firms:

  • LinkedIn (professional tone)

  • Facebook (local/community reach)

  • Instagram (if you want a more visual brand)

Post legal tips, client wins (ethically), FAQs, or news, just stay human and helpful.

6. Online Reviews & Reputation Management

Potential clients will Google you before they ever call.

Action items:

  • Ask clients for reviews

  • Respond to all reviews (professionally)

  • Monitor your name online

7. Basic Analytics & Tracking

If you can’t measure it, you can’t improve it.

Track with:

  • Google Analytics

  • Google Search Console

  • Call/contact form tracking

8. Secure, Professional Email & Legal Disclaimers

A free email address hurts credibility, and missing disclaimers can lead to risk.

Checklist:

  • Email at your domain (e.g., info@yourfirm.com)

  • Email and website disclaimers

  • Privacy policy + SSL for security

Final Thoughts:

You don’t need to do everything at once, but if you’re missing more than a couple of these, you’re leaving money and trust on the table.

Want help reviewing your online presence?
Regal Law Media offers quick audits and no-pressure consultations to help you grow on your terms.

about us

We help solo attorneys and small law firms build a powerful online presence—without the overwhelm. From websites to social media and SEO, we focus on practical, sustainable marketing that attracts the right clients and strengthens your reputation.

We don’t believe in upsells or fluff—just honest, strategic support tailored to your goals. Your success is our success.

→ Let’s Talk
Ready to grow your practice with less stress and more clarity? Schedule a free consultation and let’s build something that works.